Twenty Years of Freshness.
One Legacy. A New Future.
In 2005, Mumbai had two familiar ways to buy fish: at the market, or from the shop down the road. Neither could always tell you when it had been caught.
We believed customers deserved to know.
So we built a company around a simple idea. Bring the best from shore to door, with freshness, care and complete accountability at every step.
Fish came first. Chicken, mutton and eggs followed.
Twenty years later, that promise remains unchanged.
The Standard We Hold
Would we serve this to our own family?
There is one question we return to whenever a decision becomes difficult.
It is a simple question, and it asks a great deal of us.
It is why we cut only after your order is placed, even when preparing in advance would be faster. It is why we hold strict standards across our chicken, mutton and egg supply, with no antibiotics and no growth hormones. It is why a member of our team, and not a recorded menu, is there when you call.
This is the standard we have kept for twenty years, and it continues to guide everything we do.
The standard is simple: would we serve this to our own family?
Part of a Larger House
In 2025, Pescafresh became Fresh By Brham.
Brham is the Well-Being and LifeStyle platform of the Brahm Group, founded in 1999 by Bhavook Tripathi. Fresh By Brham is its fresh food brand in India.
The group operates across three continents, with interests spanning precision manufacturing, technology, capital, agriculture and biosciences, in India, the UAE, Spain, Greece, Mexico, Brazil, Canada and the United States.
The industries differ. The approach does not. Identify the highest standard, then build the discipline to hold it consistently.
That same discipline now stands behind Fresh By Brham. When precision matters everywhere else, it must matter in the food that reaches your home.
What It Looks Like on Your Table
Our standards are written to be measured and maintained, in every order.
- A cold chain held between 0 and 4 degrees Celsius, from our facility to your door.
- Products cut only after your order is placed.
- Chicken, mutton and eggs with no antibiotics and no growth hormones.
- Careful handling, packing and delivery at every stage.
These choices are not always visible, but they make a meaningful difference. We follow them every day, because your family deserves food prepared with the same care we would expect for our own.
Bhavook Tripathi
Bhavook Tripathi is a first-generation entrepreneur and the founder of the Brahm Group.
Trained as a metallurgical engineer at IIT, he went on to study finance in the United States. Over the past twenty-seven years he has built the group across multiple industries and geographies, and has earned a formidable reputation as a private investor across global markets.
His belief in disciplined systems, long-term thinking and high standards sits at the centre of how Brahm operates.
He describes Brahm as a state of abundance, and the pursuit of it as a journey rather than a destination.
The principle he brought to this company is both simple and demanding.
Feed people the way you would feed your own family. Then build the systems that make that care consistent.
What Stays. What Is New.
The name on the box is new. The people, the kitchens and the commitment behind it are not.
What is new is the strength behind that promise. Fresh By Brham brings together twenty years of understanding Mumbai with standards and practices developed across a larger global group.
The result is familiar in the ways that matter, and new in the ways that help us serve you better.
And every morning, before any of it leaves our floor, we still ask ourselves the same question.
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“My experience with Fresh By Brham has always been great and the quality has been excellent even during the monsoons. It is an extremely convenient way of ordering seafood.”
“The service and concept of Fresh By Brham seems almost too good to be true. Regular & Unusual varieties at my doorstep. The quality control eliminates my misjudgments while buying fish. Life is a lot easier. Thanks Boman Irani (Renowned film star) & Zenobia Irani.”
“The bubbly yesteryear heartthrob and mother of Ranbir Kapoor says: I’ve been ordering fresh fish from Fresh By Brham for months now. Its great to have such a service in Mumbai. One can really trust”
“I love ordering fish from Fresh By Brham because they always have good fresh seafood, which is cleaned well & send in nice thermocole boxes on a bed of ice! Perfect for someone like me who wants to eat good seafood but does not know how to pick & choose fresh stuff from the fish market & then bargain with the macchiwali as well!”
“I trust Fresh By Brham because I always get fresh seafood. They keep me informed on a regular basis about the fresh catch.”
“We have been buying regularly all year around from Fresh By Brham seafood and are extremely satisfied with the quality and services. These monsoons we shall continue to enjoy ordering and eating our favorite seafood varieties as Fresh By Brham is probably the only organization that can provide freshest seafood even in the monsoon season….. Keep it up & All the best!!”
“The convenience of fresh, cleaned, ready-to-cook seafood is a real boon. The hygienic storage and wide variety make shopping for my favorite seafood is a pleasure.”
