Twenty Years of Freshness.
One Legacy. A New Future.
In 2005, Mumbai had two familiar ways to buy fish: at the traditional wet market, or from the shop down the road. Neither could always tell you when the fish had actually been caught.
We believed customers deserved complete transparency and traceability.
So we built a company around a simple mission. Bring the best from shore to door, with freshness, care and complete accountability at every step.
Fish came first. Chicken, mutton and eggs followed.
Twenty years later, that promise remains unchanged.
A. The Standard We Hold
There is one question we return to whenever a decision becomes difficult.
Would we serve this to our own family?
It is a simple question, and it asks a great deal of us.
It is why we clean, portion, and cut only after your order is placed, even when preparing in advance would be faster. It is why we enforce stringent quality audits across our entire meat and poultry supply chain—ensuring no antibiotic residue, and no added growth hormones. It is why a trained member of our team, and not an automated IVR machine, is there when you call.
This is the standard we have kept for twenty years, and it continues to guide everything we do.
B. Part of a Larger House
In 2025, Pescafresh transitioned to Fresh By Brham.
Brham is the Well-Being and LifeStyle platform of the Brahm Group, founded in 1999 by Bhavook Tripathi. Fresh By Brham is its fresh food brand in India.
The group operates across three continents, with interests spanning precision manufacturing, technology, capital, agriculture and biosciences, in India, the UAE, Spain, Greece, Mexico, Brazil, Canada and the United States.
The industries differ. The approach does not. Identify the highest standard, then build the discipline to hold it consistently.
That same discipline now stands behind Fresh By Brham. When precision matters everywhere else, it must matter in the food that reaches your home.
C. What It Looks Like on Your Table
Our standards are written to be measured and maintained, in every order.
- An uninterrupted cold chain maintained strictly between 0°C and 4°C, from sourcing facilities directly to your doorstep.
- Customized cleaning, de-scaling, and butchering executed only after order confirmation.
- Products cut only after your order is placed.
- Poultry, mutton, and eggs certified free from non-therapeutic antibiotics, chemical residues, and synthetic growth promoters.
- Hygienic vacuum-sealed food-grade packaging and specialized insulated dispatch at every operational stage.
These choices are not always visible, but they make a meaningful difference. We follow them every day, because your family deserves food prepared with the same care we would expect for our own.
Bhavook Tripathi
Bhavook Tripathi is a first-generation entrepreneur and the founder of the Brahm Group.
Trained as a metallurgical engineer at IIT, he went on to study finance in the United States. Over the past twenty-seven years he has built the group across multiple industries and geographies, and has earned a formidable reputation as a private investor across global markets.
His belief in disciplined systems, long-term thinking and high standards sits at the centre of how Brahm operates.
He describes Brahm as a state of abundance, and the pursuit of it as a journey rather than a destination.
The principle he brought to this company is both simple and demanding.
“Feed people the way you would feed your own family. Then build the systems that make that care consistent.”
E. What Stays. What Is New.
The name on the box is new. The people, the kitchens and the commitment behind it are not.
What is new is the strength behind that promise. Fresh By Brham brings together twenty years of understanding Mumbai with standards and practices developed across a larger global group.
The result is familiar in the ways that matter, and new in the ways that help us serve you better.
And every morning, before any of it leaves our floor, we still ask ourselves the same question.
